Lacoste launches its NFTs! 🐊

The NFT collection of Lacoste

The famous crocodile brand "finally" launches its NFT collection and puts a big foot in the web3. Whether for fans of web3 or Lacoste, this news will delight many.

A little bit of information about Lacoste and its drop of NFTs

First of all, the name of the drop is: UNDW3.

This is really interesting news because everyone knows the brand with the little green crocodile! Founded in 1933 by a Frenchman named Rene Lacoste, this empire was a pioneer in the sports industry.

It will soon be 100 years that Lacoste exists and they still dominate the market and innovate in NFTs.

Whether you are an investor, collector or a fan of Lacoste and the web3 this is going to be an extremely interesting event. And why not... revolutionize the luxury experience in the digital world.

A big appearance on Minecraft

A few months ago, our crocodile brand made a collaboration with the famous video game Minecraft.

As part of this partnership, a map had been specially created and entitled: "Crocodile Island". In addition, the brand has launched a brand of clothing full (cap, sweater, etc..).

It seems banal? However, few are the brands that have had a collaboration and an immersion in a digital gaming universe as pronounced. This should have warned us about the fact that Lacoste is looking to gradually get into the web, and today the web3.

All you need to know about the NFT collection of Lacoste: UNDW3 or Under Water

This collection will include 11'212 NFTs referring to the very first Lacoste polo shirt "l1212" created in 1933 by the founder himself.

But what's in it for you?

As a holder of an NFT UNDW3, you will become a major actor of the brand and its evolution in addition to obtaining advantages in the virtual and physical world.

In other words, you will get an important place in the Lacoste creative team. For example, you will receive votes for future Lacoste polo collections.

Here is a non-exhaustive list of what you will gain:

  • access to the brand's Discord
  • exclusive access to events
  • influence creative decisions
  • co-create new digital actions
  • a whitelist for future projects
  • access to exclusive virtual experiences

Where the UNDW3 pre-sale will take place

The official Discord has surpassed 90'000 users and the project itself is very popular on the networks.

The launch will be divided into 2 phases:

  • a mint dedicated to the members of the "Lacoste list
  • a mint dedicated to users selected in a raffle

The Lacoste raffle

It took place on 15/06/2022 at 10:00 UTC+2. The users who were drawn during this raffle will have the possibility to acquire a Lacoste NFT for 0.08 ETH.

Nevertheless, there were more people drawn than NFT available, so you will have to be quick to get yours.

How to do like Lacoste?

Actually, the success of Lacoste in web3 is due to 2 things:

  • the notoriety of the brand in the physical world
  • the notoriety of the brand in the digital world

Today, we are not on the same system as in 1933. We no longer need to have a real presence in the physical world to perform. The proof being that the biggest brands are digital or are turning to digital.

We need to build a community and credibility on social networks. Today, the best of all to create a web3 community is Twitter and its possibility to gain +1000 followers per week quite easily.